BNB is attractive to investors because Binance, the exchange, promised in its whitepaper to buy back BNB using 20% of its profits and burn them. What makes the BNB token commercially attractive is the fact that it's used to pay trading fees on the Binance platform and rewards traders with a 50% discount for using the coin. It also powers the Binance ecosystem, while being traded on other exchanges as well. Binance (BNB) is spiking: what's next? It is reaching new highs, do you think it will continue to rise?